Recent posts

Two Consumer Behavior Models: Hierarchy of Effects and Elaboration Likelihood

Understanding consumer behavior, decision making...
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How do Venture Capitalists Value Companies?

What is the value of a company? That question...
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Cool software and hardware for your iPad

Over the past few months I’ve been trying...
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Micromarketing: Location data to better serve your customers – Part 2 of 2

Location data such as using a zip code to find...
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Micromarketing: Location data to better serve your customers – Part 1 of 2

Location data such as using a zip code to find...
Read more