Shazeeye's Blog Thoughts on User Experience, Technology and Business

29Dec/113

Cool software and hardware for your iPad

Over the past few months I've been trying to find ways to use my iPad more like a regular laptop so that I can just use one device instead of two and the fact that it's so convenient. I still use my laptop but along the way I've found  software and hardware for the iPad that's really amazing. Let's me show you this cool stuff with a few videos.

1. Keyboard: If you do a lot of typing a tactile keyboard definitely helps. There are a few on the market - Zaggmate is popular and expensive ($100) and Kensington is great value at $65. As seen in the video the keyboard comes in a case and is removable if you just want an iPad case. There are slots for the camera and to charge the iPad. You can also tilt it from 20-70 degrees for a better viewing angle. Volume and home controls are available on the keypad and setup is very easy.

2. Microsoft Office:OnLive, a company based in Palo Alto, has created OnLive Desktop a cloud based service for creating Microsoft Office (MS Word, MS Excel, Ms PowerPoint, etc.) files on the iPad. Files created on the iPad are accessible on any other device through the OnLive Files Website. They can be mailed and shared on a laptop but not on the iPad. To share the files that you created on the iPad you have to open the file on a laptop.

I'm waiting for the next version of the iPad when they (hopefully) have a USB or some form of external drive to help save files or at least have a file sharing option that is not limited to the Apple network.

Channel

Value

When to use?

How to use?

Social Media-Facebook

Facebook friends are invested in helping you out so if you could ask them to share your message this channel will get you maximum reach

If you want to create awareness and get maximum reach using your social equity.

Ask friends to post your message and share with their network. In your message mention what you want and send the message with a link to your blog- don’t forget to track the link with bitly.

Social Media-Twitter

Gets you traffic but visitors will not spend quality time on your blog. It helps establish you in the Twitter world as a thought leader where you can communicate directly with other gurus in the field. It is also used to identify latest events, updates, etc in the field.

Use twitter to become a thought leader as you will be judged on the quality of your tweets. You could tweet every time you write a blog post. You must tweet daily or every other day to stay current.

Tweet regularly and often. Try to tweet original thoughts on topics in your field so that your followers will retweet it and thus your circle of influence grows to make you a thought leader in the field.

Social Media-LinkedIn

Very high value as people are looking to hire on this network and by using a blog you enhance its value. Visitors from this channel spent the maximum time on my blog.

Always as you build your career – even when not looking for a job. To help give you a professional brand identity.

Add the blog application to your linkedIn profile so that every time you post on your blog it appears on LinkedIn. Post LinkedIn status updates as and when possible.

SEO – Content based on user interest

This is the most valuable channel of all. If you don’t have a unique perspective that or interesting content visitors will not stay or revisit. This helps build loyalty and stickiness to your blog.

Must always use content based on user interest else you will be one among the millions on dying blogs.

With the help of many tools as mentioned above you can gauge user interest and write posts accordingly. I’ve also looked at the offline world (events, conferences) to gauge user interest in my field.

SEO- Linking

Social Media channels need regular effort but SEO is more of a long term strategy than Social Media. Efforts put in a year ago will still reap benefits. Linking helps get traffic from other similar blogs, directories and is one of the easiest SEO methods.

Use only when you are linking to sources that add value to your blog otherwise people will realize you are just spamming their pages/websites/blogs.

Check the credibility of the places you link with as they can either help you or even harm you. Page ranks of above 6/10 or higher are good to link to.

SEO-Long tail keywords

Helps differentiate you from competitors by targeting a niche within your field (example:marketing+ technology+healthcare)

Must use to win against the bigger competitors in your field as you won’t win competing head to head (like Judo Strategy).

Use the traffic estimator to see which combination of keywords keep increasing in traffic month over month

SEO tools- plugin

Tools help to make it easier for Google’s search bots to find the right keywords and thus increase SEO.

For every post use the SEO plugin to promote your keywords

WordPress (blog platform) has a number of SEO plugins that can be added easily.

SEO-keywords

Since the entire SEO game is about keywords it is critical to get the best value by choosing the most valuable keywords

Use to understand trends in the industry and what people are looking for so that content on blog can be tailored accordingly

Use keyword tools to identify these keywords as well as what keywords the competition is targeting

Adwords

Ads help reach a wider audience as well as create awareness. Adwords is the most targeted form of traffic.

When you have the budget to reach a wider audience and when you feel the ROI is worth it

There are some best practices mentioned above (categorize campaigns, use more than 1 ad, bid accordingly and write effective ads) but I still need to learn how to best use this channel

Related posts:

  1. Web Analytics to Track your Blog
  2. Networking 101: How to market yourself to get the job you want
Comments (3) Trackbacks (0)
  1. I do like the manner in which you have framed this specific matter.

  2. Hi,
    Keep great info poating.


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