Shazeeye's Blog Thoughts on User Experience, Technology and Business

16Oct/100

SlideShare 2.0: The future of business-related collaborative tools

Although this project has been added to my portfolio I thought it was also worthy of a post. I spearheaded this project but its success is every bit a team effort.

Web 2.0 tools have done a great job in the social context (Facebook, Yelp, etc.) but not much in the business context. I created an evaluation tool (see below) with features that can also be applied to business-related, collaboration-dependent situations. For example, employees working on a PowerPoint presentation across many functional departments can add comments to a group presentation they are working on or add a new slide to the presentation or comment on others' comments.  I believe this tool to be the start of business-related collaborative tools. Possibly even SlideShare 2.0. Let me take you through the tool and give you some context as to how the idea came about.

At Infosys, the company I worked at before joining business school, the usability group was evaluating about 100 websites every year. Around 3-5 designers from a pool of 30 would judge the compliance of a website with regard to certain usability guidelines. For example,  one issue with a website could be the shopping cart button is not on the top right corner of the website violating user expectations. This process required 3-4 designers to evaluate the website individually and then collaborate their findings together in the form of a  heuristic evaluation report and mail it to clients. Some issues with this process were that it was time consuming, there was an overlap in identifying issues and there was a lack of consistency in terms of wording the issue. Thus, came the idea to develop a collaborative evaluation tool. Over 3 months, we gathered a lot of requirements, prioritized and developed the requirements and tested it over and over again with designers, clients viewing the reports and admins of the tool. The presentation (may need Firefox to view) and the video below should give you a fairly good idea as to how the tool works.


11Oct/102

Health 2.0 conference: Top 3 promising health 2.0 companies

I attended the Health 2.0 conference on Oct 7th in San Francisco. I would like to share with you my top 3 promising health 2.0 companies. Unfortunately, my views on this post could be biased as I only attended the first day of the two day event. The conference was an eye opener to me not just because of the sheer number of disruptive healthcare startups out there (Health 2.0 tracked 850 companies over its past 4 annual conferences)  but also because of the strides taken in empowering the patient.

So, what is Health 2.0? The shift from traditional in clinic, doctor-dependent healthcare to patient empowered healthcare via web-based and mobile technologies that harness collective intelligence and predictive analytics of user generated communities. Of course, with disruptive technologies that challenge the norm, its only a matter of time when an integrated solution for all these different platforms would provide a more comprehensive solution. I look forward to health 3.0 and the convergence of such platforms.

Coming back to the promising companies at the conference:Health 2.0, Wellness

1. Unity Medical's Health Risk Assessment (HRA): I chose this for 2 main reasons- first, it addresses the wellness market and second, its personalized health recommendations and innovative data collection method using video transforms patient engagement and education.

The wellness market is aimed at keeping people healthy and disease free. It's a huge market and is what healthcare should be about -keeping people healthy and not healing people after they fall sick. Basically, the tool utilizes a female guide that alks to you through video to collect some basic  health information thus increasing participation and ease of use by transforming a boring process of collecting information (usually with a form in traditional methods) into a more engaging process. The information is then processed and a set of personalized recommendations are given to you. This should increase patient engagement and reduce the burden on traditional methods of patient education. It's also iPad compatible and customizable for doctors that want to collect specific information.

2. Sharecare: Jeff Arnold, the creator of WebMD, has started Sharecare, a new venture, with Dr Mehmet Oz. SharMatt Holt, WebMDecare, according to Jeff, is the "next generation of WebMD". The value of Sharecare comes from a 3 tiered pyramid. At the top lies the user communities answering questions related to 47 nodes ranging from allergies to women's health. In the middle lies the greatest value of Sharecare which is the power of the Sharecare network. Jeff has signed celebrities such as Dr. Oz, authors, powerful health groups such as the American Diabetes Association, local hospitals such as the Brigham and Women's Hospital and Industries such as Walgreens and Colgate. They help in providing quality content to the questions while establishing their brand through a Facebook-like page dedicated for each of them to add videos, user testimonials, etc. At the bottom of the pyramid is the accessibility of this service which is spread through mobile applications and extensive sharing and search supported features.

3. HealthLine: I chose this company for its innovative method to educate consumers. Healthline has collabor3D health visuals to empower consumers to make better health decisionsated with GE to provide visually enriched stunning 3D visuals of how diseases affect the body. These videos make medical jargon easy to understand empowering consumers to make better health decisions. Healthline's health map is a visual search tool to better navigate the vast resources on the site. You can even customize and add notes to the medical information on the site.

Some other companies that piqued my interest:

- MedHelp: builds health related mobile applications such as I'm Expecting (to help you through pregnancy) and Sleep On It (to track your sleep patterns and optimal sleep time) and boasts of the largest online health community

- PatientsLikeMe:helps find patients with similar diseases to learn from their stories and to build a supportive network to help through the emotional turmoil of the disease

- Qpid.Me: helps people make better decisions before having sex, by verifying their HIV/STD results and communicating these results through text messaging

Page 1 of 11

Switch to our mobile site