Shazeeye's Blog Thoughts on User Experience, Technology and Business

30Mar/120

Indicating Interest Online Quantitatively

Attention and interest on the web are critical metrics and are an essential component that should guide any online strategy.  LinkedIn has done an excellent job in this area of indicating interest quantitatively. Let us look at a few examples:

Indicating interest in you/your profile by showing how many looked at your profile. Indicating interest in a job by showing how many people clicked on the Apply button.  Indicating interest in your connections by showing how many changed jobs in a year.

There are some other examples in the online retail industry. For example, Rue La La indicates interest in their products (clothing, accessories, home goods, etc.) by letting us know how many Ralph Lauren sweaters are left to buy thus indicating how quickly a product is getting sold. We also measure interest (though not shown quantitatively) by grouping stuff under most popular, most commented and most shared on various blogs and news sites.

The theme of the third largest social network, Pinterest (Facebook and Twitter are the top two) is centered around interest. Interest is indicated quantitatively through likes, repins and comments. We need to have a measure of interest by consolidating our online behavior (sharing, commenting, viewing, etc.). Let me know if you have any ideas on how to measure interest.

16Oct/100

SlideShare 2.0: The future of business-related collaborative tools

Although this project has been added to my portfolio I thought it was also worthy of a post. I spearheaded this project but its success is every bit a team effort.

Web 2.0 tools have done a great job in the social context (Facebook, Yelp, etc.) but not much in the business context. I created an evaluation tool (see below) with features that can also be applied to business-related, collaboration-dependent situations. For example, employees working on a PowerPoint presentation across many functional departments can add comments to a group presentation they are working on or add a new slide to the presentation or comment on others' comments.  I believe this tool to be the start of business-related collaborative tools. Possibly even SlideShare 2.0. Let me take you through the tool and give you some context as to how the idea came about.

At Infosys, the company I worked at before joining business school, the usability group was evaluating about 100 websites every year. Around 3-5 designers from a pool of 30 would judge the compliance of a website with regard to certain usability guidelines. For example,  one issue with a website could be the shopping cart button is not on the top right corner of the website violating user expectations. This process required 3-4 designers to evaluate the website individually and then collaborate their findings together in the form of a  heuristic evaluation report and mail it to clients. Some issues with this process were that it was time consuming, there was an overlap in identifying issues and there was a lack of consistency in terms of wording the issue. Thus, came the idea to develop a collaborative evaluation tool. Over 3 months, we gathered a lot of requirements, prioritized and developed the requirements and tested it over and over again with designers, clients viewing the reports and admins of the tool. The presentation (may need Firefox to view) and the video below should give you a fairly good idea as to how the tool works.


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