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7Ps to help you institutionalize user experience in your company

At some point a tech company decides it needsĀ  a...
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Indicating Interest Online Quantitatively

Attention and interest on the web are critical...
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Macroeconomics 101: What drives the economy?

Macroeconomics deals with the performance,...
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How do drugs get their labels?

On March 1st I went for a talk on Target Product...
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Value Proposition and Positioning: IKEA Case Study

A key concept in marketing is identifying value...
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