Archive for the 'Strategy'

7Ps to help you institutionalize user experience in your company

At some point a tech company decides it needsĀ  a...
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Indicating Interest Online Quantitatively

Attention and interest on the web are critical...
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How do drugs get their labels?

On March 1st I went for a talk on Target Product...
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Value Proposition and Positioning: IKEA Case Study

A key concept in marketing is identifying value...
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Micromarketing: Location data to better serve your customers – Part 2 of 2

Location data such as using a zip code to find...
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