Archive for the 'Strategy'

Micromarketing: Location data to better serve your customers – Part 1 of 2

November 30th, 2011 by shazeeye

Location data such as using a zip code to find...
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Posted in Analytics, Business Intelligence, Marketing, Strategy | No comments

Using the Four Actions Framework to Craft a Firm’s Strategy

October 31st, 2011 by shazeeye

A firm has to have a clear vision in the form of...
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Growth Strategies and Managing Differences in a Global Economy

October 31st, 2011 by shazeeye

As more businesses become global companies face...
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Posted in Business Intelligence, Strategy | No comments

Managing Disruptive Innovation

August 30th, 2011 by shazeeye

PARC or Palo Alto Research Center, a Xerox...
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Posted in Business Intelligence, Entrepreneurship, Innovation, Marketing, Strategy, Technology | No comments

Customer Acquisition Lessons in Internet Retailing

June 30th, 2011 by shazeeye

David Bell, Professor of Marketing at Wharton,...
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Posted in E-Commerce, Marketing, Strategy, Technology | No comments