Shazeeye's Blog Thoughts on User Experience, Technology and Business

31Mar/110

Trends in Web 2.0: Part 2 of 2

This is continuation of an earlier post on my learnings at the Web 2.0 Expo.

4. Mobile Payment is a big deal: Osama Bedier, Google's VP of Payments, gave an excellent presentation on the future of mobile payments. Mobiles are everywhere (more mobiles in the world than toothbrushes) and Bedier gave an example of how Tesco lets its customers scan the products in their shopping carts with an app (image on right; great example of how online data integrates with offline data). Total payment is computed by adding up all the items in the shopping cart but online payment is still not possible. Bedier suggests that online payments need to revert to old school thinking where you could visit your local grocery store and the owner recognizes you and suggests your favorites or tells you when the item that you couldn't get will come in or if you want it now where else will you get it and even let's you pay later if you forgot your wallet.

5.Sentiment Tracking and Analysis: As the internet becomes a two- way communication channel in the future measure human sentiment is a critical part of measuring engagement. Rosalind Picard, CEO of Affectiva,Inc has a glove that is a wearable, wireless biosensor that measures emotional arousal via skin conductance that grows higher during states such as excitement, attention or anxiety and lower during states such as boredom or relaxation. As it increases during excitement and anxiety she also tracks facial emotion to differentiate the positive from the negative emotion. You can try out this for yourself in the Forbes study.

6. Localization and Social commerce will be a bigger part of  e-Commerce: Dane Glasgow of eBay stated  how localization has helped eBay better cater to its customers and Susan Gregg Koger of ModCloth gave examples of how social commerce has increased customer participation and purchases in clothing and accessories at ModCloth.

eBay acquired Milo to better provide localization services. This helped eBay better serve customers who are in the cross channel - use online resources to research products they want and then go to the local store to buy them- and are important as the segment grows 5X/year.

ModCloth uses three tactics of social commerce to better serve its customers. The first is customers to name the dress/apparel and the winner gets it free. The second is to provide reviews with a twist by encouraging customers to upload pictures of themselves with the product. This encourages self expression and makes it personal. The third is to "act as a buyer" and decide if a product should be bought or skipped. This creates an online product line that is relevant and chosen by the customers who most probably will buy it as they participated in the buying decision.

Related posts:

  1. Trends in Web 2.0: Part 1 of 2

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