Shazeeye's Blog Thoughts on User Experience, Technology and Business

31Jan/115

Technology I love that makes a difference in my life

I love technology and want to share with you five pieces of technology- software and hardware- that make a difference in my life.

1. Water flossing: I have to admit I never flossed everyday before buying the water flosser. After I bought the Waterpik (picture on right) I enjoy flossing and have not missed flossing a single day. This product not only has made flossing efficient but my dental hygiene has improved too.

2. Vacuum cleaning robot: Vacuuming can be boring and the Roomba takes care of my all my vacuuming needs - both hardwood and carpet without me having to be present. This product does an excellent job though it does have a few drawbacks specially in the area of smarter navigation which I hope get addressed in the next generation products.

3. iPhone: This is definitely my favorite piece of technology. Its ease of use and the many applications it offers  make it my favorite.

4. Bluetooth enabled Mini Cooper: I love the Mini Cooper- iPhone integration. I can call anyone using the circular dashboard that has all my contacts and use the controls on the steering wheel to connect or disconnect calls. I can't wait to have a GPS integrated into the car soon.

5. Facebook: I am a Facebook addict. This service provides instant emotional gratification. The emotional equity shared among family and friends through stories, pictures and videos is its greatest asset.

Dear Readers, please share your favorite gadgets. I would love to try it out if I haven't already and would love to know why you love it so much.

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11Oct/102

Health 2.0 conference: Top 3 promising health 2.0 companies

I attended the Health 2.0 conference on Oct 7th in San Francisco. I would like to share with you my top 3 promising health 2.0 companies. Unfortunately, my views on this post could be biased as I only attended the first day of the two day event. The conference was an eye opener to me not just because of the sheer number of disruptive healthcare startups out there (Health 2.0 tracked 850 companies over its past 4 annual conferences)  but also because of the strides taken in empowering the patient.

So, what is Health 2.0? The shift from traditional in clinic, doctor-dependent healthcare to patient empowered healthcare via web-based and mobile technologies that harness collective intelligence and predictive analytics of user generated communities. Of course, with disruptive technologies that challenge the norm, its only a matter of time when an integrated solution for all these different platforms would provide a more comprehensive solution. I look forward to health 3.0 and the convergence of such platforms.

Coming back to the promising companies at the conference:Health 2.0, Wellness

1. Unity Medical's Health Risk Assessment (HRA): I chose this for 2 main reasons- first, it addresses the wellness market and second, its personalized health recommendations and innovative data collection method using video transforms patient engagement and education.

The wellness market is aimed at keeping people healthy and disease free. It's a huge market and is what healthcare should be about -keeping people healthy and not healing people after they fall sick. Basically, the tool utilizes a female guide that alks to you through video to collect some basic  health information thus increasing participation and ease of use by transforming a boring process of collecting information (usually with a form in traditional methods) into a more engaging process. The information is then processed and a set of personalized recommendations are given to you. This should increase patient engagement and reduce the burden on traditional methods of patient education. It's also iPad compatible and customizable for doctors that want to collect specific information.

2. Sharecare: Jeff Arnold, the creator of WebMD, has started Sharecare, a new venture, with Dr Mehmet Oz. SharMatt Holt, WebMDecare, according to Jeff, is the "next generation of WebMD". The value of Sharecare comes from a 3 tiered pyramid. At the top lies the user communities answering questions related to 47 nodes ranging from allergies to women's health. In the middle lies the greatest value of Sharecare which is the power of the Sharecare network. Jeff has signed celebrities such as Dr. Oz, authors, powerful health groups such as the American Diabetes Association, local hospitals such as the Brigham and Women's Hospital and Industries such as Walgreens and Colgate. They help in providing quality content to the questions while establishing their brand through a Facebook-like page dedicated for each of them to add videos, user testimonials, etc. At the bottom of the pyramid is the accessibility of this service which is spread through mobile applications and extensive sharing and search supported features.

3. HealthLine: I chose this company for its innovative method to educate consumers. Healthline has collabor3D health visuals to empower consumers to make better health decisionsated with GE to provide visually enriched stunning 3D visuals of how diseases affect the body. These videos make medical jargon easy to understand empowering consumers to make better health decisions. Healthline's health map is a visual search tool to better navigate the vast resources on the site. You can even customize and add notes to the medical information on the site.

Some other companies that piqued my interest:

- MedHelp: builds health related mobile applications such as I'm Expecting (to help you through pregnancy) and Sleep On It (to track your sleep patterns and optimal sleep time) and boasts of the largest online health community

- PatientsLikeMe:helps find patients with similar diseases to learn from their stories and to build a supportive network to help through the emotional turmoil of the disease

- Qpid.Me: helps people make better decisions before having sex, by verifying their HIV/STD results and communicating these results through text messaging

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