Archive for the 'marketing' tag

Value Proposition and Positioning: IKEA Case Study

A key concept in marketing is identifying value...
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Two Consumer Behavior Models: Hierarchy of Effects and Elaboration Likelihood

Understanding consumer behavior, decision making...
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Micromarketing: Location data to better serve your customers – Part 2 of 2

Location data such as using a zip code to find...
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Micromarketing: Location data to better serve your customers – Part 1 of 2

Location data such as using a zip code to find...
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Customer Acquisition Lessons in Internet Retailing

David Bell, Professor of Marketing at Wharton,...
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