Mobile Trends: Part 1 of 2

On July 23rd, I attended the Silicon Valley Innovation Summit, 2012 at the Computer History Museum in Mountain View, CA.  It was on mobile trends and touched areas such as cloud computing, mergers and acquisitions, SaaS services and upcoming mobile startups.

One of the panels was on mobile trends, how existing companies can reinvent themselves for the mobile space and what mobile models are likely to emerge. The panel consisted of the following mobile leaders:

Host: Aaron McDaniel, Sr. Director Business Development, AT&T           Sanjay Poonen, Head of Mobile Division, SAP AG, SAP                                   Martin Frid-Nielsen, CEO, Soonr         Laura Yecies, CEO, SugarSync          Kathleen McMahon, VP, Sales & Marketing, SoundHound                                                     Ty Allen, President, MokiMobility

Question: Where are we in mobile industry life cycle?

Sanjay: Of 200,000 SAP customers we have a fraction in mobility so early stage              Martin: at the beginning where we emphasize on ROI and mobile productivity                      Laura: slightly ahead in terms of penetration but not in full usage/diverse usage potential

Question: Where are the most exciting areas of growth?

Ty: evolution in different purpose filled devices – non traditional form factors – example: device to control a tractor                                                                                        Kathleen – auto industry as it’s the largest mobile network and quicker iteration cycles                                                                                                                           Laura – prefers purpose filled devices but wants to stick to standard devices that act differently for various purposes – efficient and less costly                                                                  Martin – word mobility means lots of things (people here have 3 devices – tablet, phone, laptop) so cut down on extras; opportunity most on tablets                                             Sanjay – managing mobile security and diverse complexity; apps reduce paperwork will increase but include better fun filled easy to use interfaces; example: pilots suitcases have lots of paperwork that can be replaced with an iPad

Question: How do cloud and mobile influence each other?

Laura- mobile driving cloud…thank you Steve Jobs for not putting a USB on the iPad                 Kathleen – cross platform connectivity is attractive in cloud                                            Martin- share across devices is critical and cloud does that; cloud ties all devices together       Ty- MokiMobility has found a niche between mobile and cloud but there are tons more that are not explored                                                                                                               Sanjay – build a cloud infrastructure first instead of later

Question: How do existing companies reinvent themselves?

Kathleen – songs were heard first then recorded then we had Shazam and now we have Soundhound                                                                                                               Martin – definition of work is changing – people now work on the train and from home so existing companies should leverage that; cultures influence mobile behaviors like Japanese either work or drink so mobile TV and karaoke apps do well there

Question: Should we think of global first or local first?

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