Shazeeye's Blog Thoughts on User Experience, Technology and Business


Using a Balanced Scrorecard to Drive your Company’s Strategy

A balanced scorecard is used to measure, align and motivate four aspects of a company's performance- financial, customer, internal business processes and learning and growth- with a company's vision and strategy. Measures can be both quantitative and qualitative.  To help explain this concept  I have applied this approach to increase my brand equity through my blog in the image below.

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